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Buy Opportunity
August 21, 2002

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Average 20.6% Gain
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Hold NDN
July 24, 2002

Still Loving the Fall
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ITRU up 68% - Hits 52-week high at US$3.23
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May 29, 2002

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April 17, 2002

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March 6, 2002

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83% on USOO
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TMCS Earnings
January 30, 2002

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January 2, 2002

 

 

Buy Opportunity

By Ian L. Cooper

With the market on the brink of insanity, the economy on the way out the door, and the government trying to figure out which way is up, we have uncovered another sweet momentum play. The best part: unlike the economy, the market, and the government, this company has plenty of growth potential looking forward.

And it trades at only 44 cents. That’s a steal. This company is going after a prepaid calling card market expected to grow at an 11% pace to US$5.2 billion by the time 2003 rolls around. It just got approval from the FCC and is looking to sign up more than 30 businesses to sell its disposable cell phones across the country.

Remember when disposable cameras were first introduced? People laughed, jeered, said the idea would never work. Today, no one’s laughing any more — not at an industry that shocked investors with mind-boggling growth and deep, billion-dollar-filled pockets.

Hop-On (HPON:OTCBB)

Hop-On.com, through its wholly owned subsidiary, Hop-On Wireless, develops and markets the world’s first disposable, fully recyclable and contract-free CDMA (Code Division Multiple Access) cell phones that operate in the 800 MHz band.

Based in California, the company will soon be selling its products at some of the nation’s biggest retailers, gas stations, and convenience stores, and will provide users with national coverage through the nation’s biggest carriers.

Unlike traditional cell phones, Hop-On users are not subject to contracts and do not incur long-distance charges, activation fees, or roaming fees. The phones are plastic, two-way units no bigger than a deck of cards.

The company just won U.S. regulatory approval for the introduction of its "no-frills" phone for prepaid mobile calling. The company will sell its stripped-down mobile phone and 60 minutes of initial service for a flat fee of US$40. That’s a steal. Consumers can buy 60, 90, and 120 minute cards once the 60 minutes have run out, instead of forking over US$50 to US$100 a month for cell phone service.

Catalysts for growth

Hop-On is in talks with more than 30 major retailers and other companies to distribute the phones. Consumer brands, including beer companies, are looking at licensing Hop-On phones to sell them as promotional items.

It’s a simple plan. Buy the phone, buy the minutes, and don’t worry about contractual agreements that nail you in the end. What will sell this product is the fact that consumers can pick up the phones for emergencies, for fun, or just because they refuse to be hassled by contracts or monthly bills.

The phone even offers a US$5 rebate to customers who want to toss the phones. The company hopes to recycle the used devices to new customers to save on additional manufacturing costs. It’s a lot like those disposable cameras, which get recycled four to five times in different packages.

Hop-On (HPON:OTCBB) is a strong buy under US$2. Enjoy the ride.

––––––––––––––

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