Outlook for Initial Public Offerings (IPOs)
by Siu-Yee Ng
Within the time it takes to get to the office, eat lunch,
make a few calls, and go home...you could've made more money
than most ordinary investors make in a year.
On the same day the S&P 500 made half a percent and the
Dow only made a quarter of a percent, a small, unknown company
called EBAY shot up 168%...and they did it in only one day.
You see, there's a highly profitable segment of the market
where the most successful investors in the world continue to
build their fortunes. Most investors never take advantage of
it. Many can't...yet the majority simply doesn't know how.
But it's not rocket science. And if you know how to identify
these incredible opportunities, you can profit and profit big.
And here's the best part. The profits from companies like
these don't stop after your first big gain. In fact, there's
a way to profit at least three different times from the same
investment. Let me explain:
You see, these newly public companies, or IPOs, have been
able to provide some of the smartest investors with unbelievable
wealth. And the reason is simple. While some investments can
yield gains up to 10% to 20% within a year or two, IPOs can do
the same...but a lot quicker. Giving you the opportunity to profit
more and faster than with your average investment. Plus, IPOs
can allow you to profit one, two, even three times with the same
stock...without waiting a couple of years to do it.
(Now granted, for years it has been nearly impossible for
individual investors to get in on first-day trading of IPOs.
This used to be an area of the market that only big Wall Street
institutions could penetrate. But now, due to the increased numbers
of IPOs over the last few years, a number of new services are
making it possible for individual investors to join in on these
first-day profits.)
Now don't get me wrong. Not every IPO will deliver these kinds
of gains. In fact, most IPOs usually crash and burn before the
end of the year.
But glitz-and-glamour IPOs that sound like instant sure things
are not always as dazzling as they seem.
Give this a try: From the following list, pick what you think
was the most successful IPO:
1.) Ticketmaster
2.) Abercrombie and Fitch
3.) Cymer
4.) Saks Fifth Avenue
5.) Planet Hollywood
Think you got it? Well the surprise answer is the only one
that you've probably never heard of -- Cymer. When finding the
big IPO opportunities, remember...big names don't necessarily
mean big profits. While Ticketmaster was down 14.2%, Saks was
down 22%, Abercrombie was down 28.6%, and Planet Hollywood was
down 26.5%...Cymer was up 253%.
The point is, if you know ahead of time that a company is
more hype than substance, you'll know how to profit from it.
If an IPO is all hype, and you know that it's all hype, you
can jump in on the first day, ride it up and get out before the
hype bubble deflates. If an IPO isn't all hype, and you know
that there's more that's keeping the stock price on the rise,
then you can stick with the company for a while and make a significant
profit while doing so.
The best way to understand hype is to understand how and why
it is created.
You see, when a company first goes public, it has to set a
price. There's really no way to know what the stock is worth,
because no one has bought it yet. So underwriters (basically
a group of analysts and accountants) try to come up with what
they think is an accurate valuation of the stock. Once this price
is set, it will either go up or down, depending upon what people
will pay for it.
Now obviously, the company wants the stock to go up...and
so do the underwriters since they work for the company. So, this
is where the hype machine kicks in.
Buy hype can't last forever. And once the hype bubble deflates,
the company will either sink or swim. But either way, you can
still make a profit. That's the beauty of IPOs.
IPO investing is risky, but it is the potential for big returns
that attract investors.
Back in the ring
You probably couldn't help but notice the financial dailies'
headlines in October: Pundits everywhere were speaking of an
IPO glut. And they had a case:
IPOs enjoy cyclical popularity. Most analysts would agree
that 1998 have been a rough year for investors -- and especially
for those counting on IPOs.
Just look at the number of companies debuting in the last
few years:
In 1995, 314 companies went public. In 1996, there were approximately
467, and in 1997 approximately 340. In 1998, only 253 companies
have gone public as of this writing.
But as the year is coming to an end, the market is picking
up steam again. We will probably not see much happening as we
approach the holidays, but 1999 appears to be a year for the
IPO comeback based on debuts in 1998.
The Dow's new high means the revival of IPOs.
Reunited we stand
A few new issues have triggered the new spark in the IPO market.
eBay, Inc. (EBAY-NASDAQ). (I recommended eBay in our video,
Profit Perspectives 2000, which we produced for the Millennium
Society a few weeks ago.) eBay rocked the market on 9/24/98 opening
at US$53.50, 197% above its US$18 offer. Earthweb (EWBX - NASDAQ)
opened at US$40, 185% above the offer price of US$14. TheGlobe.com
(TGLO - NASDAQ) opened at US$90, 900% above the offer price of
US$9.
It's these big headlines and profits that are rekindling the
flame of fear and greed -- fear of the hoopla and hype of IPOs
and the greed for triple digit returns.
While you were sleeping
In a struggling IPO market, there are opportunities to pick
up on IPOs or IPOs that have dropped in price in the aftermarket.
This is hard to come by for many investors when the IPO market
is hot. I'll give you an example.
After its spectacular opening, eBay dropped to a low of US$25.25
in October 1998 -- a great time to buy. eBay is already selling
for US$200 -- a nice short-term profit.
This is a perfect example of picking up a great buy in the
aftermarket. So, you couldn't get in on an IPO. Well, it's time
to stop whining about that and be patient in waiting for a dip
in price to get in on a buy.
A company goes public to raise cash for further growth. In
1998, we saw an ailing market. Companies decided to delay and
postpone their offerings. Because underwriters need an optimistic
market to make money...that's why they're in business in the
first place.
Ever wondered why individual investors hardly ever get a chance
to buy an IPO at the offer?
As I explained above there are really two rounds of profit
making in every IPO. One is the institutional feeding frenzy
-- who're escalating the bidding of any new issue...so they can
pawn it off at a premium to gullible individuals.
In many cases, the stock cannot sustain the hype...let alone
its valuation once it hits the aftermarket. In fact, institutions...who've
been bidding up prices...are selling at the top. Demand collapses.
Prices fall. And individual investors are left holding the bag.
Only the underwriters and institutions have made sure that they
cashed out at a nifty profit margin...
But it's this cooling-down period that savvy IPO investors
use to buy a few good IPOs on the cheap.
Of course, you need to know what you're doing.
Hot IPOs for 1999
I recommended Netcom Systems (NTCM - NASDAQ) in the
August issue of Taipan. Netcom has yet to makes its debut.
Remember, a bad market curtails offerings.
Netcom offers network performance measurement systems. New
technological applications are being developed and companies
are forced to implement these new applications in their existing
networks not knowing if they really work.
The demand for high speed and high performance network equipment
has increased due to the growth of Internet and Intranet use.
Taking the bugs out
Netcom Systems has developed SmartBits, which evaluates performance,
reliability, quality of service and proof of service of networking
equipment. SmartBits also generates accurate, customizable, high-speed
flows of network traffic for measuring performance criteria.
There are two points I really like about the company. One
is its distribution structure. The company markets and sells
its products and services through a direct sales force in the
United States, Denmark, U.K., France, Ireland, and indirectly
through distributors in Canada, China, Germany, Israel, Italy,
Japan, Korea, the Netherlands, Sweden, and Taiwan.
But I really like the fact that this company is actually making
money.
Revenues grew from US$9 million in 1995 to over US$56 million
in 1997 alone. And Netcom has been profitable for the last three
fiscal years.
As a matter of fact, the last 13 fiscal quarters' revenues
have increased each quarter over the previous quarter. This makes
net income margins of nearly 40% in both 1996 and 1997!
There is only one obstacle. Because of bad market conditions,
Netcom had filed for a withdrawal of the offer with the Securities
Exchange Commission. But Computer Literacy, Inc. (CMPL - NASDAQ)
also filed to withdraw, but decided to make its debut on 9/20
because of the revived market. We may or may not see that with
Netcom, so keep an eye out for this great buy.
For more information, you can contact Netcom Systems, Inc.,
20550 Nordhoff St., Chatsworth, CA 91311, phone: 818-700-5100,
fax: 818-709-0827
Diversify your nest egg
Dey, Inc. (DYY-NYSE) is one of the largest U.S. manufacturers
of sterile, unit dose inhalation solution products for the treatment
of respiratory diseases -- focusing on the development, manufacturing,
and marketing of prescription drug products for the treatment
of respiratory diseases and respiratory-related allergies.
In 1997, the U.S. market demand for inhalation therapy prescription
pharmaceutical products was estimated to have been approximately
US$3.4 billion.
Drink, eat, and inhale
In respiratory therapy for lung and airway diseases there
are different methods to administer the drugs -- through inhalation,
orally in capsule, tablet or liquid form, or through intravenous
injection. The primary method of delivering pharmaceuticals to
patients with lung or airway diseases is through inhalation.
The most obvious advantages of inhalation therapy are the
delivery of the medication directly to the desired site and the
rapid onset of effect. The U.S. retail market for inhalation
pharmaceuticals used in the treatment of respiratory diseases
were estimated to be approximately US$2.8 billion in 1997.
One form of inhalation delivery system, the pressurized gas
propellant used in most metered dose inhalers, relies on the
use of chlorofluorocarbons (CFS). This method is expected to
phase out in the U.S. and will be prohibited as a propellant
worldwide in the coming years under international agreements
that address concerns about the ozone.
Dey is focusing on the development of dry powder inhalers
(DPIs), which are the newest inhalation delivery systems and
do not use environmentally harmful propellants. In 1997, the
total U.S. market for inhalation pharmaceuticals delivered using
DPIs was estimated to be US$930 million, but is expected to grow.
Sniff on this
The Dey/Lipha DPI consists of a patented drug-carrier with
multiple, pre-measured individual doses, hermetically sealed,
and protected from the environment. This device opens each individual
dose compartment and delivers the dose through inspiratory force
created by the patient.
There are at least 10 companies worldwide currently involved
in the development, marketing, and sales of DPIs for the treatment
of respiratory diseases.
There are two types of DPIs currently in commercial use worldwide
-- individual dose DPIs and multiple dose DPIs. The Dey/Lipha
DPI will be highly competitive.
The Dey/Lipha DPI is designed to deliver drugs to the bronchial
tubes and lungs without the need for patient coordination between
inhalation and activation of the drug delivery device. The product
also has an integral dose-counting mechanism, which displays
the quantity of remaining doses in the unit, and indicates to
the patients when it is time to get their prescriptions refilled.
No street corner sales
Dey has its own U.S. marketing and distribution network, which
markets Dey's products to large institutional purchasers, wholesalers,
group purchasing organizations, chain pharmacies, health maintenance
organizations, and the list goes on.
Dey markets its products through advertising, promotion, and
through its support of consumer advocacy groups. The Company
focuses its marketing efforts on three target markets: institutional/retail,
managed care, and clinical sales. Dey cleverly focuses sales
coverage at multiple levels in the U.S. distribution chain as
well as targeting specialty prescibers.
Dey's net sales increased from US$50 million in 1992 to US$220
million in 1997. Net sales increased by 35.9%, from US$52.3 million
in the first quarter of 1997 to US$71.1 million in the first
quarter of 1998. Net profits have gone from US$38 million in
1995 to US$54 million in 1997 and are on track to break US$65
million in 1998. This is a remarkable 25% bottom line after tax.
That means earnings per share (EPS) will be about US$.74,
which at an estimated offering price of US$15 per share would
translate into a price/earnings ratio of 20. That is below the
industry average and an absolute steal.
Dey has also maintained annual gross margins of between 61.4%
and 74.2% through the introduction of new products and by capturing
market shares during such periods.
Dey will receive a lot of market coverage since it is a spin-off
from the Merck family of drugs. The stock being offered is only
a minority interest in the company, so Dey will still be a member
of the Merck family of companies. Great news for shareholders,
because Dey will receive the same world-wide market attention
as Merck.
This will be a great short- and long-term buy. If you miss
the offer in late September, wait around a week, and pick up
some shares in the aftermarket.
The underwriters are Bear, Stearns & Co. Inc.; Hambrecht
& Quist; J.P. Morgan & Co.; Lehman Brothers. For more
information, please contact Dey, Inc., 2751 Napa Valley Corporate
Dr., Napa, CA 94558; tel.: 877-666-1534; fax: 707-224-9264.
As of my writing, there were only two IPOs recommended in
Taipan in 1998 that has actually gone public.
Golden State Vintners (VINT-NSDAQ) came into the public
eye on 7/22/98, when the market was ready to take a turn for
the worse. The offer was US$17. Since then, the price has been
floating in the US$11-12 range.
During the market correction, the price dropped to its low
of US$6.88, but has rallied back.
Revenues will continue
to experience seasonal and quarterly fluctuations in its revenues.
Because of the inherent seasonality of its operations, the company
has traditionally reported its highest revenues and net income
in the first and second fiscal quarters.
This remains a buy under US$12.
Foxy lady
Fox Entertainment likes to please the unwashed masses...with
movies like The Titanic and T.V. shows like The X-Files.
(Alright, I admit, I like to be mesmerized, too.) So how can
television networks face continued "sluggish demand and
audience erosion" in the fourth quarter following a similarly
bleak third period?
The lack of expected viewer audiences
have forced big networks like ABC and NBC to return advertising
revenue to local stations. Looks pretty bleak.
All those former couch potatoes are probably now surfing the
net or watching cable. In the first nine weeks of the 1998-99
season, NBC's ratings dropped 15 percent compared to the same
period a year earlier. CBS fell 7%, ABC 5%. Even with these network
ratings, Fox managed to improve its performance by a single ratings
point. It's something.
FOX went public on 9/11/98 at US$22.50, and is currently slightly
above its offer price.
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